Thursday, July 16, 2020

Extraordinary Educators Teacher Appreciation Stories

Extraordinary Educators Teacher Appreciation Stories Read about teachers who go the extra mile for their students and colleagues every day. Back in May, we asked teachers to enter our Teacher Appreciation giveaway by nominating a fellow teacher who inspired them as an educator. We received so many amazing stories from all over the country - spouses who worked together and drew inspiration from the other, daughters who became teachers to emulate their mothers, and newer teachers expressing gratitude for their mentors, just to name a few. We’re going to be sharing some of our favorite entries throughout the summer, beginning with the two below! Our first story is from our Grand Prize Winner Kimberly Cobb, a special education teacher working with fifth- and sixth-graders in an economically disadvantaged district in Maine. She nominated Jessica Hartford, her fellow fifth-grade teacher, saying: “Jess teaches her students in innovative ways, she uses hands-on activities to help her students learn. She takes them fly fishing every year, takes them outside to teach them about the kinds of trees and their attributes, and does many of her science lessons with hands-on activities. She takes new teachers on her grade level under her wing and guides them throughout the year to help them learn best ways to teach difficult curriculum, problem-solving for classroom behavior management, and other things to help them have a smooth year. She is a leader among teachers. She is always advocating for the environment with her students to give them the information they need to understand human impact on the environment. Most importantly, Jess always advocates for her students and what is best for them first and foremost.” It’s amazing to see what committed teachers can do, even with limited resources at their disposal. Congratulations to Kim and Jessica, who each received an Amazon gift card and 1-year membership to TeacherVision. Our second entry comes from Anne Faulks, a seventh-grade language arts teacher in Tennessee who calls her profession “a challenging joy.” She nominated her school’s band teacher, Angela Sanders. “Mrs. Sanders is a phenomenal teacher. She takes students from very limited music and band knowledge to sounding like professional musicians. Her patience is remarkable! One year, her jazz band students made a CD. I had my brother, someone who knows and likes jazz, to listen to the CD. He asked about the band. He was surprised to know that the band was composed of only middle school musicians. For our school Veterans Day program, we had the Navy band perform. The Navy band moved from our area and were not able to perform for our recognition program. Mrs. Sanders stepped in, trained students by teaching them the service anthems, and had them play during all three school lunch periods. Her students performed as well as the Navy Band. They also played other pieces of music that was of interest to the veterans as well as the students. Visiting veteran guests, myself included, marveled at their talent and skill at playing the various service anthems. Band students were dressed in patriotic tee shirts that matched the theme of the program. Some of the visiting guests stayed after the lunch periods and the program ended just to continue to enjoy the sounds of the Appling School Band. Mrs. Sanders also participates as a member of the Bartlett Community Band. She encourages her students to audition. Many have joined the band and perform with her. Her face expresses pride as she performs along with her current and former students. She delights in her students’ successes. Many have gone on to receive scholarships to college and to become music/band teachers themselves. I cannot say enough good things about Mrs. Sanders. She is just a phenomenal teacher who loves and enjoys what she does with all of her being!” By sharing Mrs. Sanders’ exceptional work as a music teacher, Anne demonstrated perfectly why arts education is so crucial for many students. For more stories like this, check out Part II! Follow TeacherVision on Instagram, Facebook, Twitter, Pinterest, and Google+. Is there a teacher who you’d like to see recognized for their work? Email social[at]teachervision.com.

Wednesday, June 24, 2020

Optimal capital structure debt and equity - Free Essay Example

Literature Review The capital structure of the firm is made of two things, one is the level of debt and the other is the proportion of equity. The management of the firm has to decide an appropriate mix of both the funding sources for the smooth running of the firm and the maximization of the shareholders wealth. Traditional view was that to increase gearing level to get weighted average cost of capital (WACC) low which will consequently give a higher present value of future cash flows and enhance shareholders wealth. However the higher level of debt will require a higher payment of interests before dividends which in turn leads the firm to become financially distressed and in extreme circumstances to be liquidised. Therefore, getting an optimal capital structure is essential. In this study I will discuss the two theories, optimal capital structure theory and the pecking order theory with the help of literature. Literature Review of Optimal Capital Structure Theory Franco Modigliani and Merton Miller (1958) developed a theory for optimal capital structure. At first they assumed that there is a perfect capital market which means that there are no income taxes and transaction costs. If the market is ideal then the firms capital structure is inappropriate to its value as the investors are prudent, the required return of equity is directly proportional to increase in gearing. There is thus a linear association between cost of equity and gearing. The boost in cost of equity precisely offsets the benefits of the cheaper debt finance and therefore the WAAC remains unaffected. A number of practical criticisms were made at the assumptions of perfect market specifically at the supposition of no taxes which seemed unrealistic because the debt interest is tax deductible the effect of tax could not be neglected. However when corporation income taxes and transaction costs came into play Miller and Modigliani(1963) changed their view of having a perfect market and rephrased their theory saying that because debt interest is tax deductible the optimal capital structure can be complete debt finance as substituting debt instead of equity generates extra tax savings which can not be achieved otherwise. Firms can then pass on this extra saving to share holders and other investors in the form of higher returns. Arnold. G (2004) further explains this modified view as a firm financed with 99% of debt and 1% of equity serves its shareholders better then one funded by 50% debt and 50% equity. This in turn means that debt finance is cheaper then equity and using as much debt as possible in a firms capital structure will make the performance and outcome outstanding in terms of returns to its investors. This raised a further question that if the debt reduces the tax payments and results in the higher dividends to share holders then does this mean that the firms financed largely by equity are paying unnecessary corporation tax on the share hol ders funds? Miller (1977) discussed this problem as by increasing the debt finance in capital structure of the company we can save money on tax payouts but this will not change the value of the entity because the money saved by increasing the debt finance is paid back to the share holders in the form of dividends. In other words if the interest payments of debt is greater than the equity returns then it removes the advantage of debt finance. (Anne P. Villamil) The problem with Miller and Modiglianis theories is that if the company is financed by 99% debt it will put the company in the utter most degree of risk because debt is riskier than equity as well as cheaper. What is meant by risk here is that lenders will want their return before company can do anything else with its earnings and if company have to pay large amounts of its revenue towards the lenders then other obligations such as payments to suppliers, dividends, wages and salaries and other business expenses will not be met by the company. This can also result in poor rating by agencies and will stop investors to invest in the company in future and there will be no other way then to liquidise the company. Pecking Order Theory This theory is managerial type in which Myer (1984, p581) gives the idea that there is no such thing as optimal capital structure instead he argues that firms should raise finance in three different ways in order to save costs. Firstly they should generate funds internally secondly the debt finance should be used and thirdly there should some new share issues as well if needed. The ranking of fund raising in this particular way is entirely based upon the issue costs of the three different types. Because internally generated funds have the lowest issue costs then issuing debt has moderate issue costs and issue new equity has the highest costs. Therefore firms when ever they need funds for what ever reason should first generate funds internally and then move on to the next category if they need to. The pecking order theory is best explained by perspective of asymmetric information and the existence of transaction costs. Asymmetric or uneven information costs exist when firms produ ce funding for them internally to bring an investments net present value (NPV) to be positive. The outside investors, when the market price of the equity is greater than the actual value can under or over estimate the price of equity because usually they have very limited information about the company as compared to the managers and this gives chance to the managers to issue securities at a higher price (Myers and Majluf 1984). Some elegant investors are aware of the incentives behind the issue of new equity when the market overvalues the existing equity therefore they will adjust the price accordingly and as a result of this the new securities will be under priced in the market. The impact of under priced new equity issue will be a loss to existing share holders because new investors detain more of the NPV of the new project. The managers acting in the favour of existing share holder in such circumstances will reject the project even if the NPV is positive. This under investment ca n be avoided by financing the new project internally. (Mayer and Majluf 1984). The pecking order theory can also be explained by way of transaction costs. The costs linked with external fund raising are the key to select the source of finance. The sources can be ranked in order of the transaction costs associated with them as explained in the start of the pecking order theory section. There is another reason for the managers to give internal financing preference over external financing that is the managers or owner do not want to lose control over the entity by giving chance to the new share holders to enter in the company and exercise control (Holmes and Kent, 1991; Hamilton and Fox, 1998) therefore managers will attempt to finance their activities as much as possible with internally generated funds. However if there are no sufficient funds available to support the activities then the next option manager will choose for financing will be the one which gives the investor no or ve ry less control over the entity such as short term and long term debt and the final choice if there is no other way to raise finance will be issue of new equity. The problem with the pecking order theory is that it presses the point of giving preference to internal funds. If this is the case then the firm would have gearing ratio equal to zero. However, for being able to have enough internally generated funds and to cope with growth or to finance the activities the firm should be well established and mature. In reality this is not possible for most of the growing firms which do not have that level of internal funds therefore they have no other choice but to rely on debt finance which means the gearing ratio tends to move away from zero. Conclusion There is no any optimum capital structure which a firm can adopt and start running its businesses. A firm can get the point of gearing where it can maximize the shareholders wealth but finding that point is the problem in the real world. The point of optimum level of gearing is different for different type of industries like some of them have small level of borrowings, References Modigliani F. and Miller M., 1958. The Cost of Capital, Corporation Finance, and The Theory of Investment. American Economic Review 48, 261-297. Myers S.C., 1984. The capital structure puzzle. Journal of Finance 34 (3), 575-592. Myers S.C. and Majluf N., 1984. Corporate Financing and Investment Decisions when Firms have Information Investors do not have. Journal of Financial Economics 13, 187-221. Hamilton R.T. and Fox M.A., 1998. The financing preferences of small firm owners. International Journal of Entrepreneurial Behaviour Research 4 (3), 239-248. Holmes S. and Kent P., 1991. An Empirical Analysis of the Financial Structure of Small and Large Australian Manufacturing Enterprises. Journal of Small Business Finance 1 (2), 141-154.

Thursday, May 21, 2020

Building an Effective Marketing Plan - 6928 Words

A Building An effective MArketing plAn sent to all individuals in the organization who must implement the plan or who will be affected by it. If the plan is directed to an external audience, such as friends, banks, venture capitalists, or potential investors, for the purpose of raising capital, it has the additional function of being an important sales document. In this case, it contains elements such as the strategic plan/focus, organization, structure, and biographies of key personnel that would rarely appear in an internal marketing plan. Also, the financial information is far more detailed when the plan is used to raise outside capital. The elements of a marketing plan for each of these two audiences are compared in Figure A–1. The†¦show more content†¦Executive summary 2. Description of company 3. Strategic plan/focus 4. Situation analysis 5. Market-product focus 6. Marketing program strategy and tactics 7. RD and operations program 8. Financial projections 9. Orga nization structure 10. Implementation plan 11. Evaluation and control Appendix A: Biographies of key personnel Appendix B, etc.: Details on other topics Figure A–1 Elements in typical marketing and business plans targeted at different audiences is probably 60 or 70 percent of the entire business plan. For businesses like a small restaurant or an auto repair shop, their marketing and business plans are virtually identical. The elements of a business plan typically targeted at internal and external audiences appear in the two right-hand columns in Figure A–1. The Most-Asked Questions by Outside Audiences Lenders and prospective investors reading a business or marketing plan that is used to seek new capital are probably the toughest audiences to satisfy. Their most-asked questions include the following: 1. Is the business or marketing idea valid? 2. Is there something unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Is there a clear market for the product or service? 4. Are theShow MoreRelatedImplement Marketing Strategies and Tactics1405 Words   |  6 PagesName- JUGJEET SINGH Id- std02144 Assessment 1. Implement marketing strategies and tactics Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan, customers specific needs, prepare a report of high population in Greater BrisbaneRead MoreProduct Quality1288 Words   |  6 PagesAn essay on: â€Å"Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing†. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing, it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process byRead MoreHow You Start Your Business?1019 Words   |  5 Pagescan be delivered and find out if it is needed. Supply and demand is key, if nobody wants the service nobody is going to buy the product. Once a good idea for a service has been found, the next step for any future businessmen is to conduct a business plan. This should focus on the future and will become the roadmap for business. This will require a lot of hard work. According to SBA an entrepreneur should start with the company description. This will highlight the nature of the business and the marketRead MoreNew Retail Shop in Plovdiv- Zara1497 Words   |  6 Pagesperiod of approximately three months. 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There will be a seriesRead MoreMarketing Communications Plan For Burberry1712 Words   |  7 PagesMarketing Communications Plan Introduction Companies can only make revenues when customers purchase their products or services. To increase sales, it is pivotal for the companies to develop an effective and clear Marketing plan. In this context, each year the company’s sales and profits are increased due to its strengths such as high quality luxurious products, massive growth of outlets stores across UK and effective marketing campaigns. This paper will present a clear marketing plan for BurberryRead MoreIntegrated Marketing Communications Essay663 Words   |  3 PagesIntegrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. 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Monday, May 18, 2020

Microsoft Analysis - 1396 Words

ABSTRACT: This assignment tries to assess the current market status of Microsoft Corporation. As well this assignment will try to assess its current market position as per its business units, functionality, and also its different operations sectors as well its strategies for its rivals. Also this assignment will do financial comparative analysis study and benchmarking with nearest rivals like apple Inc., Google Corporation and Oracle Inc. and will applied to discover key factors for proposed area of developments and further improvements. Here the analysis tools like Porter 8-force analysis, PESTEL-analysis will be applied and the expected outcomes of analysis and benchmarking with nearest rivals will be incorporated in an analysis of†¦show more content†¦The growth is presented in percentage and the net income as well net revenue is presented in US $BILLION.RAVENUE CHARTINTERPRETATION: This column chart presents net revenue and net income in US$ BILLION and net growth in percentage. A lso the head count of company total employees.(SOURCE MICROSOFT ANNUAL REPORT JULY 2012) | It has total revenue of $ 73.72 billion and the operative income of $ 21.76 billion as well the net income is $16.97 billion and the company has total assets of $121.2 billion. Also it has more than 90000 employees. (Microsoft 2012) ROI OF MICROSOFT CORPORTION: ROI | PAYBACK PERIOD | TOTAL BENIFIT | TOTAL COSTS | NET PRESENT VALUE | 243% | 4.1 month | US$ 665086 | US$ 193686 | US$665086 | | INTERPRETATION:This table presents the ROI of the MICROSOFT CORPORATION in percentage and it’s payback period, total costs as well net present value in US$. | ABOUT RIVALS: Microsoft has main three rivals comparatively: 1. Apple Inc.: Apple Inc. (NASDAQ formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Its head quarter is in 1 Infinite Loop, Cupertino, California, 95014 and Apples headquarters for Europe, the Middle East and Africa (EMEA) are located inShow MoreRelatedMicrosoft Analysis2459 Words   |  10 PagesBusiness Analysis Part I Daniel Wallace Management 521 May 28, 2012 Business Analysis Part I Microsoft is ranked 37 in the Fortune 500 list of companies (CNN, 2012). It is the world’s largest software company (Turits amp; Wesman, 2012), and is composed of five separate divisions: Windows, Business, Servers and Tools, Entertainment and Devices, and Online. Investors should look at how a company meets the needs of its stakeholders and perform a strength, weakness, opportunity, and threat (SWOT)Read MoreMicrosoft Corporation (Analysis)17842 Words   |  72 PagesMicrosoft Corporation (MSFT) - Financial and Strategic SWOT Analysis Review Reference Code: GDTC22599FSA One Microsoft Way Redmond, WA 98052-6399 United States Phone Fax Website Exchange www.microsoft.com MSFT [NASDAQ] +1 425 8828080 Revenue Net Profit Employees Industry Publication Date: FEB 2012 69,943 (million USD) 23,150 (million USD) 90,000 Technology Communications and Company Overview Microsoft Corporation (Microsoft) is one of the leading providers of software and storage products andRead More Analysis of Microsoft Essay3456 Words   |  14 PagesTable of Contents Executive Summary 2 Company Background 2 Company Research 3 Value Chain Analysis 3 Customer Profile 4 Competitors 4 External Analysis 5 Internal Analysis 7 Financials 8 Situation Analysis 8 Alternatives 9 Recommendation 11 Implementation 11 Contingency 12 Bibliography 14 Appendix 15 â€Æ' Executive Summary Microsoft has been a leader in the software industry for many years. As the technology industry has changed, so has the type of devices. This change has createdRead MoreFinancial Analysis Of Microsoft Corporation971 Words   |  4 PagesFinancial Analysis of Microsoft Corporation The student learner was to pick a publicly traded company and perform a financial analysis based on the company’s financial statements. The student learner chose Microsoft Corporation. The student learner will obtain, analyze, and determine Microsoft’s financial well-being. Microsoft has better return on assets, but they can improve in other areas. Microsoft can increase profit margin, asset management and based on Microsoft s assets, and capital theyRead MoreMicrosoft Case Analysis Essay621 Words   |  3 PagesProfessor Lisa Epstein September 28, 2009 Executive Summary The main problem that Microsoft is having in Europe is with the antitrust ruling. As stated in the case â€Å"The immediate issue before the court is whether to uphold the European Commission’s landmark 2004 antitrust decision against Microsoft or to side with Microsoft in its appeal.† (Pearce-Robinson, 8-1) The two main issues that the case is about is Microsoft tying their media player in with the operating system and not willing to releaseRead MoreMicrosoft Strategy Analysis Essay4644 Words   |  19 Pages1 Executive Summary After the successful acquisition of Yahoo!, Microsoft has increased its share on the internet search market and become market leader in web-service subscribers. However, it is still far behind Google in the searching advertising market. Although Google is by far the leading power in search advertising today, internet search technology is still in its infancy and there are much room for improvement. Microsoft shall invest on the R D research of search technology and theRead MoreMicrosoft Analysis : Microsoft Office Suite1225 Words   |  5 PagesMicrosoft Corporation is one of the most well-known technological companies in the world. This massive company offers many services and products available to different kinds of customers around the world. One of the most popular products Microsoft offers is Microsoft Office Suite. The main applications of Microsoft Office are Word, Excel, Access, Publisher, PowerPoint, Outlook, and OneNote. Microsoft Word allows users to compose and edit documents. Excel allows users to organize data in spreadsheetsRead MoreSwot Analysis : Microsoft Software1270 Words   |  6 Pages SWOT ASSIGNMENT Microsoft Microsoft is one the world s leading corporations in the field of software, services and solutions in information technology. 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The company has thrived on its ability toRead MoreStrategic Analysis of Microsoft Inc.2792 Words   |  12 PagesMicosoft was founded on 4th April 1975 by Bill Gates Paul Allen and is headquartered in Redmond, Washington (USA). The company provides employment to more than 89000 people. Microsoft recorded revenues of $62000 million in the financial Year 2010 (Microsoft, 2011). Microsoft became the global leader of software services and internet technologies for the computing industry in the early 90’s. It provides wide range of products services and is involved in developing manufacturing, licensing and

Wednesday, May 6, 2020

Personal Response on Sexuality Identity Essay - 1418 Words

Personal Response on Sexuality Identity University of Phoenix Personal Response on Sexuality Identity Our sexual identity starts at birth and evolves as we continue to age. Several factors can influence an individual’s sexual identity. Like several things in one’s life, sexual identity develops as we go through different stages of life. The things that could influence the development of our sexual identity are environmental factors, value systems, gender identity, relationships, and love. Sexual Decision Making The critical thinking process for making sexual decision is extremely important. The statement that knowledge is power could not be truer. I believe with this statement and the strong value system that†¦show more content†¦An individual’s gender identity (in some cases) is based upon one’s chromosomal sex (Nevid, Rathus Fichner-Rathus, 2005). Several factors can influence our gender identity. As a child (nurture) can help to shape, ones gender identity. One’s father and mother can see their child as male or female, meaning they see female as having feminine traits and a male as having masculine traits. For example, I was born female and this is the main factor in the evolution of my personal gender identity. My mother and father tried to dress me in clothes for a girl, while trying to teach me how to sit like a lady, and to show characteristics that are considered to fit my gender (female). Society defines a person’s gender by what they see; meaning the outward appearance of the individual is how they determine a person’s gender. Some people base their gender identity on social norms. I would not say that my gender identity has been easily influenced by society or culture. I may relate to the feminine role and that may be a reason why I consider myself a female. I am content in being female and it come naturally to me. Environmental and Historical Influences Growing up with a mother who reeked of femininity did not influence me to be more feminine. As a child, I liked wearing blue jeans and playing in mud puddlesShow MoreRelatedPersonal Response on Sexuality Identity1418 Words   |  6 PagesPersonal Response on Sexuality Identity Lillian M. Floyd PSY/265 Lauren Lappe February 16.2014 A person’s sexual identity may seem like something obvious, something that should be an essential characteristic of our lives. However as we have found, these things are not always so simple, often finding that our sexual identity, is ever changing most of our lives. I have given my own identity some thought and I find for me it wasn’t easy. In this essayRead MoreEssay on Personal Response on Sexuality Identity1766 Words   |  8 PagesFinal Project: Personal Response on Sexuality Identity Adriele Ajavon Psychology of Human Sexuality/ PSY 265 10/24/2010 Dean Marzofka Sex is a significant act of life. 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Gill CIIS Sexuality is historically rooted vacillating through out time, adjusting to the individuals personal experience and is influenced by cultural norms. In the United States, sexual behavior and attitudes are driven by variations in gender, social class, ethnicity, and religion. In fact, sexuality is fluid and is different for everyone. It is a unique, diverse, complicated, secretive, and puzzling experienceRead MoreDiversity in Sexual Orientation1149 Words   |  5 Pages Sometimes I think -- How is sexual identity developed? What influences who we become sexually? Why is there such diversity in sexual orientation? To be quite frank, there are no correct or incorrect answers to these questions. The idea of sexual orientation and behavior is a very complex one. What was true in the past is certainly different than the norm today. When I researched the various psychological theories and methodologies of measuring one’s sexuality, naturally I came across the work ofRead MoreBiologi cal Differences Between Males And Females1176 Words   |  5 Pages(Auleb 1). One biological difference between males and females is in external genitalia: males have penises whereas females have vaginas. Sexuality refers to one s sexual orientation, sexual behaviors, and capacity for sexual feelings (YourDictionary.com). Someone who is not sexually attracted to anyone may identify themselves as asexual. And sexual identity is one s conception of themselves in terms of to whom they are sexually and romantically attracted, if they experience sexual or romanticRead MoreSex Minority And Sexual Minority Orientation1156 Words   |  5 Pages The Williams, Connolly, Pepler, and Craig (2005) study focuses on issues they feel are specific to sexual minority (lesbian, gay, and bisexual) adolescents and those that are questioning their sexuality. Williams et al. questions the way sexual orientation, victimization, psychosocial adjustment, and social support are intertwined in relation to se xual minority youth. They hypothesized that the absence of social support, from both family and friends, along with the experiences relating to being

American History And Its Impact On America - 1107 Words

American History American History and its people are extremely important to the health and progression of their nation. So may played a critical part in shaping this nation into what it is today. Even though many would love just to focus on the crisis and bad decisions that some have made. Our country is considered the land of the free, land of opportunity, land of dreams coming true. We can’t let bad choices by a few select cloud who we are and celebrate the great achievements we have made together as a nation. To do so would be to make a mockery out of the lives of those who worked so hard to shape this nation into one of the greatest nations on the earth. Most of these people acted from a place of strong faith and beliefs. They forged on against adversity and hostility because of this hope in God and in freedom. Thomas Jefferson was a man who helped establish this country on faith. He was the initial author of the Declaration of Independence and key to affirming freedom and rights for Americans. Jefferson introduced the statue of religious freedom. This is still having an impact on our society today and has helped solidify Christians’ faith across this country. Jefferson was president the years 1800-1808 and he oversaw the expansion of American territory in the west. Benjamin Franklin played a key role in encouraging the diverse colonies to gain together in the war of independence. He later served as an American ambassador to France and helped to cementShow MoreRelatedWorld War One s Impact On American Economics1589 Words   |  7 Pages1’s Impact on American Economics By Chris Danielson History 104, Fall 2015 University of North Dakota As a student studying business, I like to look at significant events in US history and the impact they had on business in America. 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What is Cryptography Free Essays

Technology has developed throughout the years, which has been shown by changes in different aspects of how people live their daily lives. One example could be the means of transportation which started from horses during early times to carriages, invention of automobiles, aircrafts, submarines and many more which we use at present. Through centuries, sending of messages has also evolved from messenger mail to electronic mail via the World Wide Web. We will write a custom essay sample on What is Cryptography? or any similar topic only for you Order Now Along with these are rising security threats to senders and receivers of those messages who fear that their mail would be opened by someone else. It is and has been the same problem ever since. How can these security threats and privacy invasions be avoided then? The main topic of this research is the importance of a science that helps everyone. It could be in terms of technology to the benefit of computer enthusiasts and industrialists, or simply for protection of the privacy of each citizen. The following pages would give the readers a brief introduction of the subject at hand, Cryptography. Along with its definition, history, forms and uses, readers would also be able to learn how important this science is and why each person should use it in their daily communication. According to the Merriam-Webster online dictionary, Cryptography is the enciphering and deciphering of messages in secret code or cipher, the computerized encoding and decoding of information. It is also known as secret writing. Derived from the Greek words kryptos, which means hidden and the grafo, meaning write, is the transformation of data into a secure message, so that unintended recepients would not be able to understand or use them. (Wikibooks, Inc. , 2007). Cryptography is used to hide information by means of encryption, therefore making data unreadable to those who don’t have the secret key that can decipher or decrypt the message into an understandable one. Encryption is done when information is transformed into something which others might see as useless. This is called ciphertext. The act of transforming the said information into an understandable format with the use of a cipher or secret key is called decryption. (Wikibooks, 2007) The use of cryptography is seen today through its many uses. These include the security of ATM cards, electronic commerce and computer passwords. These are used for access control and confidentiality of secure information. (Cryptography, 2007) Such techniques like microdots and combining words with images are used by cryptographers to hide information from unintended recepients. (Pawliw, 2006) The earliest known use of cryptography is Classical Cryptography. It shows that it has been thousands of years since cryptography was first done. History has stated that the first proof of the use of cryptography dates back to 2000 BC. It has been related with the Egyptians’ practice of hieroglyphics which consisted of complicated pictograms seen carved into monuments of Ancient Egypt. These pictograms were hard to interpret and only a chosen few knew what their real meanings were. Some time within 500 and 600 BC, Hebrew scholars made use of simple substitution ciphers like the Atbash Cipher in order to solve these encrypted messages. According to Wikibooks, the first known use of a modern cipher was by Julius Caesar (100 BC to 44 BC): â€Å"†¦who did not trust his messengers when communicating with his governors and officers. For this reason, he created a system in which each character in his messages was replaced by a character three positions ahead of it in the Roman alphabet. † (Wikibooks, 2007) By the time of World War II, there has become a great use of mechanical and electromechanical cryptographic cipher machines, but the usage of these was very impractical. During this time, there were various developments in both mathematical and practical cryptography. When the period of modern cryptography began, Claude Shannon, father of mathematical cryptography, published the paper Communication Theory of Secrecy Systems in the Bell System Technical Journal in 1949. Shortly after that, along with Warren Weaver, he published the book Mathematical Theory of Communication as well. Because of those publications, a solid theoretical basis for cryptography and for cryptanalysis was established, which made cryptography known only by secret government communications organizations such as the NSA. It was only in 1969 that the public again saw developments in the field of cryptography: â€Å"First was the DES (Data Encryption Standard) submitted by IBM†¦ in an effort to develop secure electronic communication facilities for businesses such as banks and other large financial organizations†¦ it was adopted and published as a FIPS Publication (Federal Information Processing Standard) in 1977†¦has been made effectively obsolete by the adoption in 2001 of the Advanced Encryption Standard†¦DES was the first publicly accessible cypher algorithm to be ‘blessed’ by a national crypto agency such as NSA. The release of its design details by NBS stimulated an explosion of public and academic interest in cryptography. † (Wikibooks, 2006) Here are the important terms related to Cryptography in detail; Encryption is the act of hiding information using cryptography. Processed information in this manner is said to be encrypted. Decryption is the process of translating encrypted information. The Key is like a password used to encrypt and decrypt information. A transmission channel used to transmit information in secrecy is called a Secure Line, while a Public Line is the opposite. An example of which are public pay phones and the Internet. (Wooledge , 2000) There are several types of Cryptography being used today. In order to further explain the types of Cryptography, Wooledge compared the Key to a key to a door. First among these is the Symmetric Cipher, which can sometimes be called a symmetric key. Most of the time, it is used for simple types of cryptography because a same key is used to encrypt and decrypt the secret message. â€Å"Everybody who should have access to the room is given a copy of the key†¦put new information in, take old information out†¦if you send somebody a copy of the key by way of the Post Office, somebody working at the Post Office could intercept this key†¦allow them to access this same locked room, and do the same things with it†¦letting them read everything you locked up with that key, even letting them modify it. â€Å"(Wooledge , 2000) The Public Key Cryptography is more complex because in this type of cryptography there are two keys used and together, they are called a key pair. The key used to encrypt is called the public key, which can be given to anyone in order to send information to the owner of the private key, which will be used to decrypt information sent to him. The most common example of this is the use of electronic mail over the internet, also known as email. The public key is an email address which one gives out to his friends. This allows them to send information to the holder of the secret key, the owner of the email address, the only one who has the password to open and translate the information sent to him or her. (Wooledge , 2000) A One Time Pad is used to send high security messages such as national secrets and is considered the only perfect encryption in the world. In this type of encryption, both the sender and receiver has a copy of the pad to be used as a symmetric key to hide and unhide a message sent over a secure line and destroys them after it has been used. A good example of this is the one seen in Mission Impossible movies, wherein Ethan Hunt receives messages that self-destruct. (Wooledge , 2000) For the sake of totality, it would be best to include Steganography, the science of hiding information from people who would spy on a person. This type of encryption is designed not to let spies know that there is indeed a something hidden in a certain message. It is very effective, but only used occasionally. (Wooledge , 2000) Along with the internet, there is a large growth in the variety of forms of electronic communications, making its security very important. There are a number of enumerated uses for Cryptography such as protection of e-mail messages, credit card information, corporate and other important information. (Jupiter Media Corporation, 2004) After a brief background on Cryptography, readers would come to know why it is important to use them in their daily activities. The following are common concerns, goals or objectives that answer the above stated question. Message Confidentiality; Encrypted messages would only be understood by intended recepients of a certain message. If a sender would want to hide certain information from the public or from someone in particular, it would be best that cryptography is used. In that manner, only the receiver would have the key to translate the message into a useful and understandable one. Message Integrity; If an encrypted message is intercepted and changed during the sending process, it would easily be known by the receiver, which secures its integrity. Sender Authentication; It would be possible to make sure of the identities of both sender and recepient of the message. With cryptography, the recipient would be able to verify the true identity of the sender, along with the origin and destination of the message. Sender Non-Repudiation; This would prevent a sender from denying an intention to send and that he or she is the true sender of the said message. (Wikibooks, 2007) Though these cryptographic procedures are effective enough to achieve the goals, and concerns mentioned, it is still important for receivers and specially senders to practice caution such as creating a password with a very strong integrity, logging off private systems when they are not being used by the owner and keeping all private information to oneself. (Pawliw, 2006) Works Cited Cryptography. (2006). In Merriam-Webster Online Dictionary [Web]. Merriam-Webster, Incorporated. Retrieved January 24, 2007, from http://www. m-w. com/cgi-bin/dictionary? book=Dictionaryva=cryptography Cryptography. (2007). In Wikipedia, the Free Encyclopedia [Web]. Wikimedia Foundation, Inc.. Retrieved January 24, 2007, from http://en. wikipedia. org/wiki/Cryptography Pawliw, B (2006, January 13). Cryptography. Retrieved January 24, 2007, from Search Security. com Web site: http://searchsecurity. techtarget. com/sDefinition/0,,sid14_gci214431,00. html Wikibooks, (2006, November 1). Cryptography/History of Cryptography. Retrieved January 24, 2007, from Wikibooks, the Open-Content Textbooks collection Web site: http://en. wikibooks. org/wiki/Cryptography/History_of_Cryptography Wikibooks, (2007, January 10). Cryptography/Introduction. Retrieved January 24, 2007, from Wikibooks, the Open-Content Textbooks Collection Web site: http://en. wikibooks. org/wiki/Cryptography/Introduction Wooledge , G (2000, October 11). What types of cryptography are there?. Retrieved January 24, 2007, from wooledge. org Web site: http://wooledge. org/~greg/crypto/node5. html How to cite What is Cryptography?, Papers